Jon Roberts is an Associate Partner and the Director of Coaching at Novus Global, a premier executive coaching firm based in Los Angeles. Jon believes that when people start asking themselves the question, "What am I capable of," unprecedented results in their life are possible.    Following a successful career in corporate finance and business development, where Jon learned the strategy and mindset required to execute on key projects at a top level, he turned his focus to coaching leaders and change-makers. Jon uses the power of vision, strategy, and mindset to bring transformation to the individuals and teams that he works with. His list of past and current clientele include corporate executives, business owners, entrepreneurs, professional athletes, artists, and other high performing individuals who wanted to turn their dreams into a reality and experience a life worth waking up for everyday. Jon is involved in various leadership and business organizations in the Los Angeles area, where he currently resides.     For the full show-notes, visit: theupandcomersshow.com/episodes/jon     Time-Markers:   5:30 - Why Jon Loves Plants 9:30 - What Jon Does For a Living 12:15 - The Impact / Importance of Coaching 15:00 - Jon’s Career Transition 23:30 - How Jon Developed His Coaching Skills / Business 26:30 - Difference Between Shame and Guilt 30:00 - Importance of Language 35:00 - The Danger of Victim-Mentality 40:30 - Actual vs. Theoretical 47:00 - Results Mechanism 52:30 - Creating Powerful Space 1:04:00 - Success vs. Failure 1:08:30 - Perspective 1:19:15 - How Jon Built His Business 1:31:00 - How Jon thinks about Family 1:35:00 - Jon’s Reading List 1:36:30 - What Class He Would Teach 1:38:00 - Morning Text Reminder He Would Send