This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU.  The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn’t go negative when promoting their own technology.  We’ve seen hyperbole from many vendors in the past – you know who […]

This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU. The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn’t go negative when promoting their own technology. We’ve seen hyperbole from many vendors in the past – you know who […]

This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU.&nbsp; The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn’t go negative when promoting their own technology.&nbsp; We’ve seen hyperbole from many vendors in the past – you know who […]

#49 – Reputation in Technology Marketing

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#49 – Reputation in Technology Marketing

#49 – Reputation in Technology Marketing

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