On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents where they're at on the issues they care about.

"So, the story brand framework, steps follow the basic concept of a hero meeting a guide. First, the customer has a problem that needs solved. And they're introduced to a guide. And that guide gives them a plan or a solution, and calls them to action, where they either achieved success, and how they can ultimately avoid failure.

So in the book, it talks about using this method in business and marketing your product.

But as I started to develop this concept, while implemented, implementing it in my own business, I was like, wow, candidates could really use this." 

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