Meredith Cooper is part of the Creative Cloud Enterprise team for Adobe and doing some great things with Equinox which is a global fitness club that has a reputation for being a provocative brand. The company sees design as being a key part of the experience itself.

Equinox's director of digital design, Cecilia Farooqi joins Meredith top discuss to become experience makers and influence perceptions through creativity, they also have the ability to create members for life.

If we are all buying experiences rather than products, what role does technology and design play in our future? We talk about this and much more at this year's Adobe Summit at the Venetian Hotel, Las Vegas.