PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo see what proportion of your network is seeing your posts, go to the <a href="https://www.linkedin.com/analytics/creator/content/" rel="noopener noreferrer" target="_blank">Content performance panel</a> in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.<a href="https://linkedin.com/feed/update/urn:li:activity:7477788492882751488/" rel="noopener noreferrer" target="_blank">WhatsApp usernames are now available to reserve</a>Open the app, go to Settings | Account | Username to reserve yours.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at <a href="https://jesp.me/join" rel="noopener noreferrer" target="_blank">jesp.me/join</a>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to <a href="https://jesp.me/informed-tip" rel="noopener noreferrer" target="_blank">jesp.me/informed-tip</a> – thanks!

Postbag Nigel Cliffe voice note on limiting your post visibility Ashley Leeds voice note on automation tools Lionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in comments To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers. WhatsApp usernames are now available to reserve Open the app, go to Settings | Account | Username to reserve yours. Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo see what proportion of your network is seeing your posts, go to the <a href="https://www.linkedin.com/analytics/creator/content/" rel="noopener noreferrer">Content performance panel</a> in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.<a href="https://linkedin.com/feed/update/urn:li:activity:7477788492882751488/" rel="noopener noreferrer">WhatsApp usernames are now available to reserve</a>Open the app, go to Settings | Account | Username to reserve yours.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at <a href="https://jesp.me/join" rel="noopener noreferrer">jesp.me/join</a>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to <a href="https://jesp.me/informed-tip" rel="noopener noreferrer">jesp.me/informed-tip</a> – thanks!

496. Post visibility

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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496. Post visibility

496. Post visibility

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