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Anna Clare Harper talks Humans, real estate and finance with Ray Rafiq, serial founder including of Unmortgage, which became Wayhome.

In Anna's words:

I chatted to Rayhan Rafiq, serial founder including of Unmortgage, which became Wayhome - a ground-breaking institutionally-backed shared ownership scheme for aspiring owners of existing homes letting people buy as little as 5% of a home and rent the rest.

We talked about ‘the human side of business’, including:

• What key performance indicators ‘customer-centric’ businesses really need
• Building trust and rapport in low trust, emotionally-charged industries
• People, politics and the risks of poor communication 
• Social impact, diversity and inclusion and how to change the disappointing talk/change ratio in real estate and finance - featuring lessons from Barbie
• Leaning into human-only capabilities through the rise of AI

Guest website: https://www.wayhome.co.uk/

Guest LinkedIn: https://www.linkedin.com/in/ray5d/

Host LinkedIn: https://www.linkedin.com/in/annaclareharper/

Host website: greenresi.com