We talk about the L-word... luxury. We cover how to build a brand that feels expensive—without saying the word luxury. Buckle up, because this one is jam packed. We cover:

- Define some key brands that have refined their luxury brands

- Demystifying some myths around luxury 

- Identifying pillars of luxury brands and how you can apply them to me 

- How to avoid mistakes that cheapen a brand on social and digital

And more.. Share with me how you feel about this episode and what we should cover next!