In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka.

They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also, you'll learn the five key strategies you need to know to succeed in influencer marketing in 2024 and stay ahead of the game.

00:00 Introduction to Influencer Marketing in 2024

01:09 The State of the Influencer Marketing Industry

04:38 YouTube, Facebook, Instagram, and TikTok

10:56 Top 5 Tips for Influencer Marketing in 2024

13:33 Long-Term Partnerships and Post-Campaign Analysis

18:50 Conclusion