October 29, 2025

5 Leadership Steps to Reinvigorate Your Channel

23 minutes

In this last episode of our ChannelCon series, I have the opportunity to wrap up with MJ Shoer, the Chief Community Officer at GTIA. MJ’s role is pivotal as GTIA executes on it’s mission around community and innovation in technology.

As someone deeply embedded in the fabric of GTIA, MJ provides unique insights into the organization’s current strides and future directions. Our conversation spans a wide array of topics, from the vibrancy of recent GTIA events to strategic preparations for the next generation of industry leaders. MJ’s reflections highlight a community-driven approach that integrates philanthropic efforts and engages both seasoned and upcoming professionals in the technology sector.

The interview offers valuable insights for business executives and partnership leaders aiming to harness community engagement as a means to drive organizational growth and foster sustainable innovation. This conversation is also a testament to GTIA’s commitment to evolving and adapting in a rapidly changing technology landscape.

KEY TAKEAWAYS

Here are the top 5 lessons I learned from MJ Shoer about fostering an engaged community at GTIA:

Revitalizing the Channel through Strategic Events: MJ underscores the success of ChannelCon, and the enthusiastic participation of GTIA members. After 201 days of hard work, the show not only met but exceeded expectations, symbolizing the return of a vibrant community atmosphere that extends beyond mere business networking.

Acknowledging the Power of Leadership and Vision: With the strategic vision and leadership of Dan Wensley, GTIA has welcomed a new wave of energy and alignment. MJ highlights the importance of having a leadership team that complements and challenges each other. This combination has resulted in an environment where teams are empowered to exceed their capabilities, crossing boundaries and reaching unprecedented goals together.

Building for the Next Generation: In recognizing the need to engage younger members of the industry, GTIA is actively planning initiatives to attract and nurture the next generation. By fostering mentorship programs and leadership opportunities, GTIA is laying down pathways for these individuals to aspire towards meaningful roles in the community, ensuring the organization’s longevity and relevance for years to come.

Harnessing Philanthropy as a Community Binding Element: The integration of philanthropic efforts across GTIA’s activities has redefined the scope of member engagement. The organization’s commitment to impactful giving, driven by member recommendations and participatory decision-making, highlights a unique blend of community involvement that extends beyond business interests to making a real-world difference.

Strategic Planning for Long-Term Success: As GTIA looks forward, there’s a strong emphasis on strategic planning and execution. With the successful conclusion of ChannelCon, the focus now shifts towards leveraging the momentum gained to take initiatives to new heights.

LINKS & RESOURCES

Connect with MJ on LinkedIn

Listen to Charting GTIA’s Future with CEO Dan Wensley

Hear about Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April

The post 5 Leadership Steps to Reinvigorate Your Channel first appeared on Channel Journeys.

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