Welcome everyone to this week's podcast where Sean recounts the history of Car Biz Done Better over it's 5 year existence. From the meager beginnings of wanting to be the next big trainer in the industry, to forming it's own niche in the digital sphere. Sean reviews the good, the bad and the ugly for you this week, and we hope you enjoy.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Just back from Orlando and DD24, join Sean for this special edition podcast as he recounts and reviews his time spent and speaking at the most recent Digital Dealer 24.

Make sure to check out next week's podcast #030 where we will publish Sean's live audio recording and breakout presentation from DD24. Avoid Waste and Overspending: How to use your data and marketing goals to build the perfect digital budget.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

A dealership is not just a dealership. And while there is no manual on how to best realize our goals, it's ultimately up to us to decide who we are and what those goals should be. Join Sean this week as he talks about the endless decisions involved in crafting our individual dealership identities and why it's so important to have a firm grasp on who it is we are trying to be in this industry.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

How much time and effort do you spend cultivating your own repeat and referral business? This week Sean talks about his own experience and shares a few recommendations on how to get people coming to the store to see you.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Training....training, training training. This week Sean looks at how one of the most important aspects of a dealership is often one that is too often under-valued. As a former corporate trainer himself, Sean shares his unique view on the positives and negatives of how so many in the industry approach training their team.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Do you spend a ton of money to drive traffic to your website only to hope for a 1% conversion? This week Sean talks about the need for, and importance of, knowing your own website and what your customers do and don't do when they finally get there.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Welcome back for Part 2 of the Do's and Don'ts Consumer Edition podcast. Wrapping up this week, Sean finishes his thoughts on the remaining recommendations from the Consumer Reports article. Watch until the very end for a few of Sean's own takeaways and best practices.

Consumer Reports Article Link

https://www.consumerreports.org/buyin...

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

In response to a Consumer Reports article, this week Sean reviews the Dos and Don'ts of buying a car in today's digital world. As mentioned in the title, this is a 2-part podcast. Check in next week for part 2.

Consumer Reports Article Link

https://www.consumerreports.org/buyin...

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

With such a positive reaction to last week's podcast #021 Punished for Performance, Sean takes some time this week to go into more detail about some of the other sides to this issue that he didn't get to last time.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

This week Sean talks about his experience and thoughts about an issue unique to the auto industry...Getting punished for good performance. Or, put another way, when you make too much money and your employer expects you to do the same after changing your pay plan so you make less money.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO