Agency owners face continually fiercer competition: from accelerating technological innovation, from in-house marketing, and from consultancies.

But David C. Baker believes there is no better time to be alive for agency owners. He believes those who think clearly are positioned to make wonderful profits and perform highly rewarding work in today’s market.

David’s the author of a phenomenal book called The Business of Expertise, which shows agency owners (and any business owner) how to take control of their business.

He came on The Innovative Agency podcast to share some of his secret sauce, and we captured it all right here.