Channel Journeys Podcast

5 Steps to Unleashing the Power of Ecosystem Marketing with Rick van den Bosch

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Looking to amplify your partner marketing strategies? This episode of Channel Journeys features Rick van den Bosch, founder and CEO of the Channext partner marketing platform and co-host of the Partnerships Unraveled podcast. You’ll learn 5 steps you can take to unleash to power of ecosystem-centric partner marketing. And proving that startup CEOs do not shy away from a challenge, Rick shares a personal challenge he undertook: training for the Amsterdam Marathon with his team.

KEY TAKEAWAYS

Here are 5 things you can do to unleash the power of ecosystem marketing:

  1. Gather data on your partners to segment them based on their business model, which of your alliance partners they represent, and the markets they are serving.
  2. Merge your alliance marketing with channel marketing to leverage a larger budget and create a joint value story that is more interesting for your partners and your customers.
  3. Look at the overlap between your alliance partner’s partners and your channel partners and run alliance campaigns with those overlapping channel partners.
  4. Recruit more of your alliance partners’ partners using a Nearbound strategy for introductions and your alliance campaign to generate interest.
  5. Leverage your alliance partnerships and automation to create and execute campaigns with your overlapping partners who are targeting the SMB market. Apply an Opt-Out rather than an Opt-In strategy. 
    6. LINKS & RESOURCES
    • Connect with Rick on LinkedIn
    • Listen to Tricia Atchison: How to Build an Award Winning Channel Marketing Program
    • Check out Rick’s podcast Partnerships Unraveled
    • Try Impartner Partner Management
      • The post 5 Steps to Unleashing the Power of Ecosystem Marketing with Rick van den Bosch first appeared on Channel Journeys.
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