Being prepared when making cold calls can come in five easy and critical actions. In today's episode of Freight Broker Boot Camp, I go over the importance of a cold call checklist, from doing your research to defining your sales hook!

Timestamps:

[00:00] Pre-cold calling checklist

[00:38] #1 – Understand what your goal is

[01:12] Have a quality conversation

[02:40] #2 – Do your research

[04:08] #3 – Have a voicemail script ready

[05:27] Winning voicemail blueprint

[06:09] #4 – Be prepared mentally

[08:18] #5 – Define your sales hook

[10:41] Get educated

[11:24] Subscribe, Rate & Review!

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