Sofeast's head of New Product Development, Andrew Amirnovin, is back with Adrian from the team. They're talking about manufacturing alchemy: taking a cheap product and converting it into a high-profit one! How can importers do this? Andrew shares 5 ways to boost your profits here.

00:00 - Greetings and introducing today's topic.

03:06 - Sell expensive or low-cost products?

08:11 - 1. Add value to the product.

16:23 - 2. Target a Niche Market.

19:50 - 3. Improve the packaging.

25:10 - 4. Upsell and Cross-sell.

30:03 - 5. Invest in marketing.

33:53 - Wrap-up.

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