Video journalists Joss Fong and Adam Cole are rarely satisfied with the results of scientific inquiry. As self-proclaimed "earnest nerds," they are compelled to unpack the process — to learn HOW experts know the things they know. After more than a decade as science communicators at Vox and NPR, they launched their own home on YouTube called Howtown.

Their videos on how to measure animal sentience, how we really know the circumference of the Earth, and how hot sauces get so ... hot ... have captivated millions of curious viewers — even those who may not be fluent in evidence-based science journalism.

This week, Adam and Joss sit down with Matt to discuss their leap from established media to independent creators, the meticulous quality of their work, and the curiosity that compels them to create, even when the economics of the Internet felt grim.

Stop what you're doing and subscribe to Howtown: https://www.youtube.com/@Howtown/

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