Zaius is a B2C CRM has raised $30 million in Series B funding and delivers real-time, cross-channel marketing automation and attribution. But it is also built on a single customer view, for customers including online retailers Polyvore and Moda Operandi.   Personalization is where the platform shines because Zaius unifies customers’ behaviors and attributes across channels and devices, there is no better data on which to build your content personalization. From personalized product placement and recommendations to behaviorally-triggered campaigns, Zaius empowers marketers to truly personalize the customer experience.
I invited Mark Gally, CEO of Zaius on to the show to talk about some of the biggest pitfalls in marketing technology and what marketers experience when it comes to customer relationship management.    We discuss:  

• Why ESPs are no longer enough for retailers
• Why most brands aren't prioritizing loyalty campaigns and programs (but why they should)
• Why Customer Lifetime Value (CLTV) is the most important metric for retailers and how to calculate CLTV 
• What steps retailers should take to strengthen brand-user relationships