In today's episode, I discuss the practical steps and strategies for new Big Law partners to successfully develop their own clients. From creating a concise and compelling personal brand to cultivating meaningful professional relationships, I share actionable advice for building visibility both inside and outside the firm.

Additionally, I address how to approach cross-marketing opportunities, foster client trust through long-term engagement, and manage outreach efforts strategically. These insights will help you not only grow your practice but also shape a fulfilling and sustainable career in Big Law.

At a Glance:

• 0:00 Introduction to today's topic: Developing your own clients as a new partner

• 1:20 Why client origination matters for control and career satisfaction

• 3:00 Creating a defined personal brand in 2-3 sentences

• 6:52 How to expand your brand and convey unique strengths

• 7:12 Building visibility inside your firm: Tactics for reintroducing yourself

• 9:10 Success through cross-marketing and collaboration with other practice groups

• 10:40 The importance of relationships over transactions in client development

• 13:28 How authentic connections and shared interests strengthen networks

• 14:13 Finding opportunities outside traditional legal circles

• 16:16 Managing follow-ups: Frequency, tiers of outreach, and knowing when to scale back

• 18:15 Why long-term flexibility in relationships matters

• 19:08 Preview of next episode: Tracking client development progress

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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com

[email protected]

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast