In this episode of Tapped In Sales, Bud and Mike dive into the latest market shakeups beer distributors are navigating—from Delta 9 THC beverages gaining steam to new aluminum tariffs disrupting supplier strategy. Whether you're in a growing THC state like Florida or fighting for more GP in Q1, this episode is about how to adapt and win with what the market gives you.

🔍 In This Episode:

🍃 Delta 9’s impact on Gen Z drinkers, on-premise hesitation, and the Florida vs. Texas THC debate

💰 Aluminum tariffs and how they’re reshaping pricing strategies for both domestic and import suppliers

📉 Why focusing on aggregate GP matters more than chasing volume

🧠 The psychology of loss aversion in sales teams and how to reframe the story

🥡 Plus: pizza in a suitcase, Shake Shack diplomacy, and the case for a “three-beer beer”
Whether you’re playing defense after a tough month or figuring out how to grow profit per CE, Bud and Mike offer a grounded take on what’s working right now—and what to keep your eyes on.

Chapters

00:00 Introduction and Setting the Scene

06:22 Market Trends and Challenges in the Beer Industry

11:22 The Impact of Delta 9 THC on Beer Consumption

17:01 Regulatory Developments in Florida's Delta 9 Market

23:20 Tariffs and Their Effects on the Beer Industry

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales

Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!