Just like a tree grows toward the best sunlight, your agency needs to be open to innovation in order to survive.

This is how it worked out for David Searns and his agency, Haley Marketing. Due to the evolving landscape of his market, David found himself in a very particular niche.

On this episode, David and I discuss:

• Looking for opportunities to pivot
• Adjusting to demands in your market
• Optimizing your assets
• Finding a narrow niche

To hear this episode and many more like it, subscribe to The Innovative Agency Podcast on Apple Podcasts, Spotify, or on our website.