Deputy Editor of Fast Company and podcast enthusiast David Lidsky joins Jeff all the way from New York for a special episode of the Wolf Den that we hope will get some press! David gives us a quick history of business media, tells us how Fast Company’s audience has evolved through digital consumption, and explains how important press is for new small businesses. David then offers Jeff some free advice on press strategies for Earwolf & The Mid Roll and finds out how he played a major role in Earwolf's birth.