52 Weeks of Hustle

⚾🎙️ New Episode Alert — “The First Post-Diamond World Series: How Baseball's Media Business Is Changing”

The Milwaukee Brewers and Tampa Bay Rays are giving us a World Series that goes well beyond what is happening on the field.

Two smaller-market teams. A changing television landscape. And some pretty impressive viewership numbers.

This week on 52 Weeks of Hustle, I'm breaking down one of the biggest changes happening in baseball: the collapse of the traditional Regional Sports Network (RSN) model and what MLB is doing to replace it.

⚾ 3 Hustle Hot Topics:

📺 The Fall of Regional Sports Networks — How we went from Bally Sports and FanDuel Sports Network to MLB taking more control of local broadcasts.

📈 The Ratings — Approximately 12.2 million viewers for Game 1 nationally, plus a 33.9 local rating and 70 share in Milwaukee. Pretty impressive numbers for a World Series featuring two smaller-market teams.

💰 The Future of Local Media — What MLB's new approach means for teams, sponsors, revenue opportunities, and the way fans watch games.

One of my biggest takeaways is that you don't necessarily need the biggest markets to create a great sports business story.

I'm curious what everyone thinks. Are leagues better off controlling their own local media rights and distribution, or was the traditional RSN model better for teams and fans?

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🎙️ New Episode Alert — “Beyond the Hustle: Why Recovery Is the Key to High Performance”

We talk a lot about working hard, pushing through challenges, and performing at a high level. But how often do we talk about recovery?

This week on 52 Weeks of Hustle, I sat down with Derek Clark, creator of The Stress Recovery Game Plan and founder of Grizz Athletic Performance and Recovery.

Derek has spent more than 25 years in athletic training and sports performance. After facing two major health challenges, his perspective on stress and recovery changed dramatically.

One question from our conversation really stood out to me.

🏈 Professional athletes have entire teams dedicated to helping them recover and perform at their best. But what about the people working in ticket sales, marketing, partnerships, and leadership who are constantly under pressure?

🧠 3 Hustle Hot Topics:

💪 Why we need to shift from managing stress to actually recovering from it.

⚡ Understanding the different types of stress and how to respond to them.

🏆 What high-performing executives can start doing today to avoid constantly running on empty.

I've always believed in the importance of hustle, but this conversation was a great reminder that recovery matters just as much.

Curious to hear from everyone — what do you do to recover from the stress of work and everyday life?

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🏀🎙️ New Episode Alert — “The NBA’s $76 Billion Opening Night”

The NBA is getting ready to tip off the 2026–27 season, and there’s a lot more to watch than what happens on the court.

We’re entering Year Two of the NBA’s 11-year, approximately $76 billion media rights deal with Disney, NBCUniversal, and Amazon.

This week on 52 Weeks of Hustle, I take a look at what we learned from Year One and what this deal could mean for the future of sports broadcasting.

🏀 3 Hustle Hot Topics:

📺 What has the NBA learned from its new three-partner media rights structure?

📱 Is having games across multiple streaming platforms helping grow the audience or frustrating fans?

💰 How does the NBA capitalize on Opening Night, superstar movement, and more national exposure?

We also get into the NBA Cup, international growth, and what other leagues can learn from the NBA's approach.

The NBA has created an interesting model, but the real question is whether it works for the fans as well as it does for the business.

What do you think — is the future of sports broadcasting heading in the right direction?

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🎙️ New Episode Alert — “One Market, Multiple Teams: Leadership, Growth, and Building Atlanta Sports”

This week on 52 Weeks of Hustle, I sat down with Warren Parr, Senior Vice President of Ticketing for the Atlanta Falcons, Atlanta United FC, and Atlanta’s new NWSL franchise.

Warren has spent the majority of his career with the Falcons, growing within the organization while watching the Atlanta sports market, the organization and the fan experience evolve around him. Today, his responsibilities span multiple teams, sports and seasons in one of the country’s most dynamic sports markets.

🏈⚽ 3 Hustle Hot Topics:

🏟️ What are the biggest differences between operating an NFL business and an MLS business — and what lessons translate across both?

📈 What has made Atlanta such a strong sports and entertainment market, and where does the opportunity go from here?

🤝 What are the advantages — and challenges — of having multiple professional teams operating out of the same venue? Warren Parr

One of the themes I enjoyed most from the conversation: career growth doesn’t always require changing organizations. Sometimes the opportunity is continuing to grow as the organization grows around you.

Great conversation with someone who has had a front-row seat to the evolution of sports in Atlanta.

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🎙️ New Episode Alert — “Team Golf’s Cold War Just Ended: How the PGA and LIV Both Won, Both Struggled, and Both Made Golf Bigger Than They Found It”

For four years, the golf world has been divided into two camps: PGA vs. LIV.

The easy story today is that the PGA won and LIV lost. I think the real story is much more interesting.

This week on 52 Weeks of Hustle, I break down what each side actually gained from the fight, what each side paid for it, and why golf itself may ultimately be the biggest beneficiary.

⛳ 3 Hustle Hot Topics:

💰 How LIV permanently changed player compensation — even for the golfers who never left the PGA Tour.

🏌️ Why LIV’s team format and global strategy may have changed the blueprint for how professional golf is packaged and sold.

📺 Why the PGA Tour’s ability to retain its audience, major events and development pipeline ultimately proved the power of an established sports institution.

We also dig into what both sides paid along the way — billions in investment, lost stars, increased player costs and four years of a fractured product for golf fans.

And maybe the biggest winners of all? The players.

The competition fundamentally changed what elite golfers can earn and forced the entire business of golf to evolve.

One of my biggest takeaways:

Sometimes the most important outcome of disruption isn’t who wins the fight. It’s what the fight forces everyone to become.

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🎙️ New Episode Alert — “From the Classroom to the Current: Building a Career and the Future of Women’s Sports”

This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Missy Jenkins, Senior Vice President, Commercial for the Kansas City Current.

Some of the best careers in sports are anything but a straight line.

Missy’s journey started as a math teacher and coach in England before taking her through the NBA League Office, Monumental Sports, Boston Consulting Group, the Washington Nationals and now the Kansas City Current — where she leads the club’s commercial business.

⚽ 3 Hustle Hot Topics from this episode:

⚽ As investment and valuations in women’s sports continue to grow, how do you build a sustainable commercial business for the long term?

⚽ What comes next when demand exceeds supply — with a sold-out stadium, suites and group inventory gone, and an expansion planned from 11,500 to roughly 18,000 seats?

⚽ How can teams turn the momentum of a mega-event into long-term members, partners and fans?

We also dive into Missy’s unconventional career path, the lessons she took from consulting into sports, why being able to connect the dots throughout your career matters, and what ultimately convinced her to bet on the future of women’s soccer.

One of my favorite themes from this conversation:

Your career path doesn’t have to be linear — but you need to be able to explain how every experience made you better for what came next.

Great conversation with a leader helping build what’s next in women’s sports.

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🎙️ New Episode Alert — “The Ohio State at Texas Deconstruction: The First Real Receipts of the $50M Roster Era”

A few weeks ago on 52 Weeks of Hustle, I called Ohio State vs. Texas the first real live test of the $50M roster era.

Saturday, the receipts arrived.

Texas 24. Ohio State 23. Ohio State took a 23–3 lead into the fourth quarter. Texas responded with 21 unanswered points to complete the largest fourth-quarter comeback against an AP #1 team in college football history.

But this episode isn’t really about the final score. It’s about what the game may have taught us about building a roster in this new era of college football.

🏈 3 Hustle Hot Topics:

🏈 When both programs can afford elite stars, does the real competitive advantage shift to depth?

🏈 How does concentrating so much investment at the top of a roster impact expectations — and performance?

🏈 Are coaches and GMs becoming as important as the players themselves as capital allocation becomes part of roster construction?

With millions of dollars tied to some of the biggest names in college football, Hollywood Smothers — a player outside the top-tier NIL valuations — scored the game-winning touchdown.

That leads to the biggest takeaway from this episode:

“Every dollar of that game had been priced. The dollars nobody priced won it.”

Maybe the $50M roster era won’t simply be about who can spend the most.

It may be about who can build the deepest roster, develop the right players, and be ready when the moment arrives.

Because capital allocation can get you to the fourth quarter.

The moment still decides who wins.

What do you think — in this new era of college football, will STAR POWER or DEPTH ultimately prove more valuable?

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🎙️ New Episode Alert — “From Every Angle: Leadership, Growth, and the Future of the Game — A League Perspective on Building Stronger Clubs”

This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Adam Heaslip, Account Director, Club Business Development at the NFL.

Adam has one of those career paths that gives him a truly unique perspective on the sports business.

Madison Square Garden.

NBA League Office.

Paciolan.

And now more than five years with the NFL.

He’s experienced the business from the team side, league side, and technology side — and we dive into how each stop has shaped the way he approaches helping NFL clubs grow their business today.

🏈 3 Hustle Hot Topics from this episode:

🏈 Why sharing best practices between clubs ultimately makes the entire league stronger

🏈 The characteristics Adam consistently sees in the most successful owners, executives, and front-office leaders

🏈 How technology will continue to reshape ticketing, the fan experience, and the way clubs connect with their fans

One of my favorite themes from this conversation is the value of seeing the business from different perspectives. Every stop in your career can give you another lens that makes you better at the next one.

Great conversation with Adam and plenty of takeaways for anyone looking to build a long-term career in sports.

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🎙️ New Episode Alert — “The Lemonade Stand: What Scout Taught Me About Sports Business at Three and a Half Years Old”

This week on 52 Weeks of Hustle, I’m changing things up a little.

No billion-dollar leagues. No massive media deals. No revenue-sharing debates.

Instead, I’m talking about a lemonade stand. Last Sunday, my 3.5-year-old daughter Scout set up shop at the end of our driveway for two hours.

🍋 44 cups sold

💰 $94 in gross sales

💵 $50 in costs

📈 $44 profit

But what caught my attention was that she charged $1 per cup — and people actually paid an average of $2.14.

That two-hour lemonade stand got me thinking:

Every business is really just a lemonade stand at scale. The questions are the same. The only difference is the decimal points.

🍋 5 lessons from the stand:

🍋 Price is what you list. Value is what people are willing to give you.

🍋 Location can be more important than the product.

🍋 The second sale is easier — and more valuable — than the first.

🍋 One product creates a ceiling. A portfolio creates a business.

🍋 The face of your brand and the people behind the scenes both matter.

Whether you’re running a lemonade stand, a sports team, a venue, a league or a startup, the fundamentals really aren’t that different:

Pricing. Location. Retention. Portfolio. People.

Sometimes we make business more complicated than it needs to be.

And sometimes it takes a 3.5-year-old with a folding table and a pitcher of lemonade to remind you of that.

This may be one of my favorite episodes I’ve recorded.

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🎙️ New Episode Alert — “Built from the Inside Out: Leadership, Loyalty, and the Future in LA”

This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Michael Boisvert, Head of Ticket Sales and Service for the Los Angeles Clippers.

Michael has spent the majority of his career with the Clippers, working his way up to lead the organization’s ticket sales and service operation while also taking a unique detour into entrepreneurship and filmmaking along the way.

We talk about career growth, leadership, building high-performing sales teams, and how the Clippers are entering an entirely new era with Intuit Dome.

🏀 3 Hustle Hot Topics:

🏀 How Intuit Dome has changed the ticket sales and service conversation with Clippers fans

🏀 How the Clippers continue to build their own identity and grow their fan base in one of the most competitive sports and entertainment markets in the country

🏀 The value of building a career within one organization versus continually moving to the next opportunity

We also discuss Michael’s approach to hiring, coaching and developing high-performing salespeople, what entrepreneurship taught him about leadership, and how the Clippers’ business has evolved throughout his career.

One of my favorite themes from this conversation is that career growth doesn’t always require going somewhere else. Sometimes it’s about continuing to evolve, taking on new challenges, and increasing your impact from within.

Excited for everyone to hear Michael’s journey and perspective!

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