52 Weeks of Hustle

🎙️ New Episode Alert — “52 Weeks of Hustle” featuring Jeff Scott, Assistant Athletic Director of Ticket Sales & Operations at Long Beach State

Jeff has spent nearly two decades building and leading the ticket sales and operations function at Long Beach State, overseeing everything from season tickets and donations to game day operations, NCAA Championships, and third-party events. His career is a great example of what can happen when you combine consistency, leadership, and a relentless focus on the fan experience.

🎟️ 3 Hustle Hot Topics from this episode:

🎟️ How to prioritize resources when managing ticket sales and operations across multiple sports

🎟️ Building a season ticket and donor base that can withstand NIL, conference realignment, revenue sharing, and industry disruption

🎟️ What really happens behind the scenes to deliver a seamless game day experience for every fan

One of my favorite themes from this conversation is that great ticketing isn't just about selling seats—it's about creating trust, consistency, and experiences that keep fans coming back year after year.

Excited for everyone to hear Jeff's story and perspective as we continue Season 7 of 52 Weeks of Hustle.

#52WeeksOfHustle #SportsBusiness #CollegeAthletics #LongBeachState #TicketSales #FanExperience #Leadership #CollegeSports #GameOperations #AthleticAdministration #SportsMarketing #Podcast

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🎙️ New Episode Alert — “The Coachella Effect: Why Festivals Aren’t Festivals Anymore”

This week on “52 Weeks of Hustle Podcast,” I’m diving into one of the most fascinating shifts happening across live entertainment, sports, and consumer behavior today:

Are people still buying tickets for the event itself—or are they buying access to a cultural moment?

For years, festivals were built around the lineup. Today, the experience often matters more than the headliner. Brands, influencers, hospitality experiences, VIP access, social content, and exclusivity have become just as important as the performance itself.

This episode explores what happened, why it happened, and most importantly, what sports organizations can learn from it.

🎤 3 Hustle Hot Topics from this episode:

🎤 Why experiences have become more valuable than possessions

🎤 How festivals transformed from events into full-scale marketing platforms

🎤 What sports teams can learn from Coachella, Formula 1, the NFL Draft, and other experience-driven properties

Whether you're working in sports, entertainment, sponsorship, marketing, hospitality, or fan experience, this conversation is a reminder that consumers are increasingly paying for memories, access, and belonging—not simply admission.

Excited to continue Season 7 by exploring the trends, ideas, and business strategies shaping the future of sports and live entertainment.

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🎙️ New Episode Alert — “52 Weeks of Hustle” featuring Dustin Toms

This week, I had the opportunity to sit down with Dustin Toms, SVP of Revenue at REVELxp, to discuss leadership, revenue growth, premium hospitality, and what it takes to create unforgettable experiences at some of the biggest events in sports.

Dustin has built an impressive career spanning media, professional basketball, the G League, and now leading revenue strategy across a portfolio that includes the College Football Playoff National Championship, The Masters, the Kentucky Derby, and more.

We discussed his journey from journalism and media relations to leading revenue operations for some of the most iconic events in sports and entertainment.

🏟️ 3 Hustle Hot Topics from this episode:

🏟️ How to effectively lead teams across a national footprint while maintaining culture and accountability

🏟️ Building a service-first organization where relationships matter more than transactions

🏟️ What it really takes behind the scenes to execute world-class events with no margin for error

One of my favorite themes from this conversation is that great hospitality isn't about the seats, the suite, or the event itself—it's about how people feel throughout the experience.

This episode is packed with leadership lessons, revenue strategies, and practical insights for anyone working in sports, live entertainment, hospitality, or customer experience.

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🎙️ New Episode Alert — “The Season Ticket Is Dead. Long Live The Membership.”

This week on “52 Weeks of Hustle,” I’m diving into one of the biggest shifts happening across sports and live entertainment right now: the evolution from traditional season tickets to membership-based models.

For decades, the season ticket model was the foundation of sports revenue. But today’s fan is looking for something different — more flexibility, more personalization, and more value in the relationship.

This episode breaks down why organizations across sports are rethinking ticketing strategy and how memberships are becoming the future of fan monetization and retention.

🎟️ 3 Hustle Hot Topics from this episode:

🎟️ Why the traditional season ticket model is under pressure

🎟️ How flexibility is becoming the new form of fan loyalty

🎟️ Why the best organizations are building relationships — not just selling seats

Excited to continue Season 7 with these solo episodes focused on real strategies, real trends, and actionable insights for anyone working in sports and live entertainment.

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🎙️ New Episode Alert — “52 Weeks of Hustle” featuring Bryan Dockett

This week, I had the opportunity to sit down with one of the top leaders in premium sales and hospitality, Bryan Dockett, SVP of Premium Sales at Live Nation Entertainment.

Bryan has built an incredible career across hospitality, entertainment, and premium experiences with organizations including Disney Cruise Lines, Disney Parks, Disney Theatrical Group, and Live Nation Entertainment.

We discussed his career journey, leadership philosophy, evolving sales strategies, and what it takes to create elite customer experiences at scale across venues and markets nationwide.

🎤 3 Hustle Hot Topics from this episode:

🎤 How to effectively lead teams across multiple cities and markets

🎤 The key characteristics that separate top executives and leaders

🎤 What live entertainment can learn from airlines, hotels, and travel hospitality partners

This episode is packed with leadership lessons, sales insights, and real-world experiences from someone operating at the highest level of sports and live entertainment.

Excited for everyone to continue following along with Season 7 as we bring more conversations with industry leaders, current business topics, and actionable takeaways — all in under 24 minutes.

#52WeeksOfHustle #LiveNation #PremiumSales #Leadership #SportsBusiness #LiveEntertainment #Hospitality #CustomerExperience #SalesLeadership #PremiumHospitality #Podcast

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Season 7 of the 🎙️ "52 Weeks of Hustle" Podcast continues — and this week, we're going behind the curtain on one of the biggest revenue moments of the year in our industry: the playoffs.

With NBA and NHL playoffs in full swing, this solo episode breaks down how ticketing teams can capitalize on the moment — across pricing, marketing, fan experience, and long-term conversion. Playoffs are both the biggest revenue opportunity of the year AND the biggest test of your ticketing strategy, technology, and customer service operation.

🔥 3 Hustle Hot Topics from this episode:

🎟️ Why the teams that win the ticketing playoffs prepared in January, not April

🎟️ How to price intelligently across rounds without crushing the upside or capping the ceiling

🎟️ Why every single-game playoff buyer should be in a STH nurture campaign within 48 hours

The thesis: the playoffs are a compressed, high-pressure version of everything a ticketing operation does year-round. The teams that win prepare early, price intelligently across rounds, and treat every playoff buyer as a future season ticket holder.

Every other week will be a live topic discussion — so feel free to send any additional topics you want to hear about!

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Season 7 of the 🎙️ “52 Weeks of Hustle” Podcast is officially underway and Episode 1 is a big one.

This week, I had the opportunity to sit down with Luke Cooper, one of the driving forces behind the incredible growth of Unrivaled and one of the most innovative leagues in sports today.

We discussed Luke’s journey through the sports industry, what it takes to build a league from the ground up, and how Unrivaled has quickly become one of the most talked about properties in sports and entertainment.

🔥 3 Hustle Hot Topics from this episode:

🏀 Why innovation in sports is more important than ever

🏀 How Unrivaled built immediate fan loyalty and sellouts

🏀 What the future growth of women’s basketball could look like

Excited for everyone to hear this conversation as we kick off Season 7 with a new format featuring industry leaders, hot topics, Hustle Hot Seat questions, and actionable advice — all in under 24 minutes.

Thank you again to Luke Cooper for joining the show and sharing his insights, leadership lessons, and vision for the future of sports.

Listen and Subscribe Now on Apple Podcasts https://podcasts.apple.com/us/podcast/52-weeks-of-hustle/id1513961236

www.52weeksofhustle.com

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All in 24 Minutes or less…

In Season 6, Episode 52, Travis sits down with Drew Stanton, Chief Revenue Officer of FanIQ. Drew started his career with the New Jersey Devils before joining FanIQ over 14 years ago. Tune in to hear why he believes FanIQ One will be a game changer for the industry.

3 Hot Topics:

✅ Willing to Take Risks

✅ Upcoming Key Trends

✅ Premium Lead Opportunities

www.52weeksofhustle.com

Book Available - https://www.amazon.com/dp/1735610801

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All in 24 Minutes or less…

In Season 6, Episode 51, Travis sits down with RJ Martino, Executive Director, Strategic Partnerships, Association of Pickleball Players. RJ has spent time in MiLB, NHL, Bowl Games, and College Athletics focusing on selling partnerships. Tune in to hear how has evolved his career over the years to sell large deals.

3 Hot Topics:

✅ Selling Regardless of Wins/Losses

✅ Pitching High Level Deals

✅ Value of Mentorship

www.52weeksofhustle.com

Book Available - https://www.amazon.com/dp/1735610801

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All in 24 Minutes or less…

In Season 6, Episode 50, Travis sits down with Ashley Galbraith, Vice President of Membership Services and Fan Loyalty for the LA Dodgers. Ashley went from being a D1 athlete to having success in the NBA, MLS, and MLB. Tune in to hear how she has taken key learnings early on and still applies them to her work every day.

3 Hot Topics:

✅ Key Characteristics of Successful People

✅ Enhancing Fan Loyalty

✅ Selling Regardless of Wins/Losses

www.52weeksofhustle.com

Book Available - https://www.amazon.com/dp/1735610801

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