Jennifer Quinlan from R2i, discusses the future of marketing personalization in the Adobe Think Tank. She’s passionate that brands should be building more customized experienced, tailored to specific needs, but without crossing the line that makes customers feel uncomfortable.

Most recently Jennifer served as North American Digital Practice leader for IBM Global Business Services, Distribution Sector. She led a multi-disciplinary team of digital consultants and practitioners serving consumer products, retail, travel, transportation, and life sciences industries as well as the Digital Commerce practice for NA. Working with leading organizations, Jennifer and her team designed and led digital transformation initiatives in marketing and customer experience, employee experience, and supply chain manufacturing transformation.

Prior to IBM, Jennifer was Senior Vice President at Merkle, a premier digital performance management agency. Over almost a two decade tenure with Merkle, Jennifer was a key member of the leadership team responsible for growing Merkle into the international enterprise agency it is today.