In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns.

Jonathan breaks down how Translation goes far beyond language, why relevance is earned not bought, and how brands consistently get it wrong when trying to reach multicultural audiences. From navigating cultural nuance to building work that actually resonates, this conversation digs into what modern marketing looks like when it’s done with intention, insight, and respect.

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