<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/5821/open_sms">Send us a text</a></p>Dev Basu, CEO of Powered By Search, joins me to drink whisky, explain his meteoric rise to being one of the world's foremost experts on digital marketing, and offers his insights on the financial services industry and how they have (and should) approach consumers like him.

Send us a textDev Basu, CEO of Powered By Search, joins me to drink whisky, explain his meteoric rise to being one of the world's foremost experts on digital marketing, and offers his insights on the financial services industry and how they have (and should) approach consumers like him.

<p><a href="https://www.buzzsprout.com/twilio/text_messages/5821/open_sms" rel="noopener noreferrer">Send us a text</a></p>Dev Basu, CEO of Powered By Search, joins me to drink whisky, explain his meteoric rise to being one of the world's foremost experts on digital marketing, and offers his insights on the financial services industry and how they have (and should) approach consumers like him.

54: How to market to financial consumers

Why does coffee taste better when you pay with cash? How did a victim of human trafficking take her knowledge of how the money flows in that world to become a law enforcement consultant? How does an economist think about Bitcoin? There's so much more to money than just investment portfolios.Mostly Money not only teaches you how to take control of your finances, it explores the full world of all things money with expert interviews conducted by Preet Banerjee (former television host for Oprah Winfrey).

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54: How to market to financial consumers

54: How to market to financial consumers

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