Online companies promised to bring transparency to the mattress-buying experience. Did that work out? Zachary Crockett takes a look under the sheets.

• SOURCES:
  • Derek Hales, founder and editor-in-chief of NapLab.com.
  • Joe Megibow, C.E.O. of Casper Sleep.

• RESOURCES:
  • "Drake Has a $400,000 Bed − We Asked Why and Where You Can Buy It," by Emilia Hitching (Homes & Gardens, 2024).
  • "Casper Tests a New Store Design as It Rethinks Its Retail Strategy," by Anna Hensel (Modern Retail, 2024).
  • "Is The Direct-To-Consumer Bedding Business Turning Into A Bad Dream?" by Warren Shoulberg (Forbes, 2019).

• EXTRAS:
  • "Are We in a Mattress-Store Bubble?" by Freakonomics Radio (2016).