Apttus Establishes Omni Accelerator, the World's First Innovation Lab for Middle Office Solutions The new research and engineering group to advance applied artificial intelligence, blockchain, and other cutting-edge quote-to-cash capabilities for Apttus' Omni Platform.

By focusing on advancing the Omni platform's capabilities, the Omni Accelerator team will influence Apttus' product vision, roadmap, and thought leadership in the marketplace. The Omni Accelerator team's roots are already woven into successful Apttus capabilities. For instance, the team's fingerprints are on Max, Apttus' successful applied AI for the Middle Office introduced more than a year ago. In addition to applying AI, Omni Accelerator is focusing on blockchain and augmented reality technologies.

Leveraging insight and experience from supporting the Middle Office space's largest customer base, the Omni Accelerator team's primary focus includes:

• Identify emerging technologies that help customers differentiate from their competitors
• Create proof of concepts to demonstrate, test, and measure potential market adoption
• Develop capabilities like autonomous contract negotiation, auto-generated product catalogs

I invited Dan Hopkins, Vice President Innovation at Apttus onto this tech podcast to find out more.