The design of a content marketing program seems simple - most agencies do it every day. But it creates challenging questions for agencies and clients: What metrics of success should be used? How are we going to collaborate? How does each piece of content fit into a client’s broader marketing strategy?

These are questions every agency has faced, and Xenia Muntean knew these issues far too well at her digital marketing agency. So, she founded Planable  — a tech company designed to help approve and create content.

 

On this episode, Xenia gives agencies 4 ways they can ensure a smooth content creation process with their clients.

 

Xenia is the CEO & Co-Founder of Planable and a Forbes 30 Under 30.

 

We talked about 4 pillars of content marketing for agencies: (1) Set KPIs/metrics with each client, (2) Map out the strategy at the beginning, (3) Determine how you are going to communicate, (4) Get feedback early.

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.