The Great Depression hit James Cash Penney hard. It decimated his finances. It worried him. It humbled him. After some soul searching, he came to realize that he could make a comeback.

JC Penney the man proved to himself, and the world, that he still had something to offer. But the story didn’t end quite as sweetly for JCPenney the store.

Currey, Mary Elizabeth. Creating an American Institution: The Merchandising Genius of J.C. Penney. Dissertations-G, 1993.

Kruger, David Delbert. J.C. Penney: The Man, the Store, and American Agriculture. Norman: University of Oklahoma Press, 2017.

Penney, James Cash. Fifty Years with the Golden Rule. Harper and Brothers, 1950.

Are you enjoying An Old Timey Podcast? Then please leave us a 5-star rating and review wherever you listen to podcasts!

Are you *really* enjoying An Old Timey Podcast? Well, calm down, history ho! You can get more of us on Patreon at patreon.com/oldtimeypodcast. At the $5 level, you’ll get a monthly bonus episode (with video!), access to our 90’s style chat room, plus the entire back catalog of bonus episodes from Kristin’s previous podcast, Let’s Go To Court.