**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

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Intro - [00:00]

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Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well"

Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible now with GA4, connecting to BigQuery for free"

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This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). Katie talks though the process of putting together her presentation and getting up and speaking in front of a croud for the very first time. They also run through the talk content around why everyone using GA4 should get onboard with BigQuery asap!

Check out Katies talk slides and video recording - https://bit.ly/3VnBKJ3.

Here is Katie's step by step guide on how to set up the BigQuery exports from GA4 - https://bit.ly/3EBJ7qo.

In other news, Dara walks out and Katie tough mudders!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab) appeared first on Measurelab.