"Get more leads" is NOT a marketing objective.

If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything.

📚 Grab the free resources mentioned in this episode:

• Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resources
• Leadership Pitch Guide (includes CPD info): b2bjade.com/resources
• The Big Marketing Reset Webinar Replay: Available on all my social platforms

🎓 Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academy

I'm breaking down exactly how to build marketing objectives that actually work - the kind that align with business goals, guide your entire strategy, and get leadership buy-in (instead of getting filed away and forgotten).

You'll learn:

• Why SMART objectives can actually get you into trouble in B2B marketing
• The difference between objectives, key results, and success indicators (and why this matters)
• Real examples from inside B2B Breakthrough Academy showing exactly how to structure your objectives
• Why "double the leads in 12 months" sets you up for failure
• How to avoid the tick-box marketing strategy trap
• The minimalist approach to marketing (and why having fewer things in your kitchen relates to your marketing strategy)
• Why analytics-obsessed marketers might be killing their brand salience
• How one person giving my webinar 1/5 stars was actually a massive win

Real examples covered in this episode:

• Company Focus Area examples (like machinery sales companies diversifying their client portfolio)
• How to write objectives that guide strategy instead of locking you into tactics
• Business scorecard metrics that actually matter to leadership
• Success indicators you can pull out when leadership wants to know "how did that happen?"

This isn't fluffy marketing theory. These are the actual templates and examples from inside B2B Breakthrough Academy that have helped marketers get their budgets increased, win leadership respect, and build strategies that actually get used.

Bonus tangents: Why I'm moving away from AI for content brainstorming, my obsession with minimalism, whether you need a spatula to flip pancakes, and why brand salience beats conversion metrics every time.

More ways to work with me:

🎓 B2B Breakthrough Academy - My flagship 12-week programme with templates, video trainings, and live mentoring: b2bjade.com/breakthrough-academy

📧 Want a 7-day trial of Module 1? Email [email protected] or fill out the form on my website

📅 Next live intake call dates: b2bjade.com/breakthrough-academy

Who this is for:

• Marketing Managers and Heads of Marketing responsible for delivering strategy
• Marketers wanting to step up from execution to strategic thinking
• Anyone who's built a strategy that got filed away and never used
• B2B marketers tired of being order-takers instead of internal consultants

Not quite ready for the full programme? If you're a Marketing Assistant just starting out, focus on execution first and come back when you're ready to step up.

Got questions about your marketing objectives? Drop them in the comments - I'd love to hear where you're at with your strategy.

See you in the next episode!

Jade x

#b2bmarketing #marketingstrategy #marketingobjectives #marketingmanager