Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organizations rely on Acquia to transform the way they can engage with customers -- in a personal and contextual way, across every device and channel.

Acquia provides the agility organizations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Cisco, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact.

Mike Sullivan was named CEO of Acquia effective in December 2017 bringing 25 years of tech experience from notable companies like Hewlett Packard Enterprise with him.

I chat with Mike about how brands are reaching customers now, how they will in the future and the role of voice-enabled tech for example, which is a significant growth area for Acquia. We also discuss how consolidation moves by major players like Adobe through their recent acquisition of Magento commerce might be bad for businesses.

Mike also talks about the pitfalls of trapping your organization in a single vendor ecosystem and how this can stifle innovation.