Kelly Shupp on Campaigns, Rare Breeds and Generational Change

Kelly Shupp, Professional Handler, joins host Laura Reeves for a deeply insightful conversation about running a show campaign, the challenges of competing with rare breeds and the generational change happening in her circle.

[caption id="attachment_12116" align="alignleft" width="421"] Kelly grew up with German Wirehaired Pointers bred under the Mountain View prefix.[/caption]

Shupp grew up with purebred dogs owned by her mom, AKC judge Claire Wisch Abraham. Starting with Chesapeake Bay Retrievers and transitioning early to German Wirehaired Pointers, the mother-daughter team competed in shows, field events and obedience.

In 2012, Phil Booth showed their homebred GWP Oakley, GCH CH Mt. View's Ripsnortersilvercharm, owned by Victor Malzoni, to #1 All Breeds.

Shupp was mentored by top professional handlers in the US and Brazil, including Booth, Damara Bolte, Angela Lloyd and Jane Myers, before launching her full-time handling career. In 2022, she showed the Spinone Italiano Josie, GCHG CH Collina D'Oro Solo Un Bacio, to a record- breaking career, capped with winning the Sporting Group at the AKC National Championship.

[caption id="attachment_12119" align="alignright" width="419"] Kelly and Josie share a special bond.[/caption]

“It is a special thing to run a rare breed,” Shupp said. “They’re not always in the placements. There’s judges that will point to rare breeds and judges that won’t. It’s a game. We learn certain chess pieces that fit and ones that don’t. With a rare breed they’re very specific (pieces) for sure."

Generational change is taking over in the handling ranks, Shupp noted.

“This year we had so many young people in the group ranking competitions,” Shupp said. “Blake and Arial in the terrier group, me and Joanne in the sporting group.”

Planning a campaign includes evaluating a budget, competition and geographical location.

“The conversation I typically have with a client the start of the year is you go hard through March, see how it goes. Are you placing a lot in groups? Winning 75% of your breeds? You see if you can start placing more.

"You never go into a year saying I’m going to be #1 sporting dog. You see how it goes. Those are things you don’t really say. Those high-end top dog races just kind of happen.”

Flashback episode on planning a campaign.

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