Today on the podcast, I'm joined by Spike Cohen to discuss how we can do a much better job of speaking to the issues that matter to people if we simply ask them.

Listen where we discuss how we can do a much better job of speaking to the issues that matter to people by simply asking them.

No matter what your political persuasion is or what your beliefs are on any particular issue, it's important to remember that if you're trying to persuade someone who doesn't agree with you, it's not enough just to tell them what they should be thinking—you have to meet them where they are, and ask them what they care about.

Learn more about your ad choices. Visit megaphone.fm/adchoices