When David Plotz was initially hired at the online magazine Slate in 1996, he had never really been on the Web before. He used email at the time, but this was the early days of public use of the Internet, and he hadn’t visited a website yet.

“Just using the Web was something people did as an everyday matter in 1996,� said Plotz, who started out as a staff writer but is now Slate’s top editor.

Plotz talked to It's All Journalism Producers Michael O'Connell and Julia O'Donoghue about how Slate has changed over the years, including its time behind a paywall and how its editors write those highly clickable headlines.