How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route – online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right – they do the App Store Optimization (aka ASO). But do you wonder if you’re doing everything what is possible to do with ASO? Today’s guest is Binh Dang, Senior Organic App Growth Manager at Idealo will answer that question for you. Binh talks about his ASO custom campaigns concept. Find out what you’re missing! Today’s Topics Include: ✔️ App Growth Marketing: Binh’s

How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route – online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right – they do the App Store Optimization (aka ASO). But do you wonder if you’re doing everything what is possible to do with ASO? Today’s guest is Binh Dang, Senior Organic App Growth Manager at Idealo will answer that question for you. Binh talks about his ASO custom campaigns concept. Find out what you’re missing! Today’s Topics Include: ✔️ App Growth Marketing: Binh’s

How do people discover mobile apps these days?&nbsp;Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route – online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right – they do the App Store Optimization (aka ASO). But do you wonder if you’re doing everything what is possible to do with ASO? Today’s guest is Binh Dang, Senior Organic App Growth Manager at Idealo will answer that question for you. Binh talks about his ASO custom campaigns concept. Find out what you’re missing! Today’s Topics Include: ✔️ App Growth Marketing: Binh’s

#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. 

App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps.

Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.

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#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

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