The Innovative Agency

59: A Brand Strategy that Cuts Through the Clutter


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As a marketing agency, your client’s customers are like tourists standing in Times Square, bombarded with billboards and bright lights on all sides….. 

 

And without any idea where to look.

 

That’s a metaphor for brands today -- so how do you cut through the clutter?

 

On this episode, I interview Ron Tite, author, speaker, and founder at Church+State, about brand development.

 

We talked about how nurturing relationships is crucial to founding an agency, how to develop your brand with 3 actions, and agency challenges & why to fire a client.

 

Check out this resource we mentioned during the podcast:

 

  • Think. Do. Say. -- This is Ron’s book about brand.

 

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or our website.

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The Innovative AgencyBy Sharon Toerek

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