Growing the app’s user base is what on an app marketer’s mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app’s user base. Today’s guest is Victoria Chen, International Growth Lead at Flowkey, a piano learning app for beginners, returners, and advanced players. Victoria is sharing her experience of the app’s localization and helping you to avoid possible mistakes you may make, having zero experience with it. Today’s Topics Include: ✔️ Global Landscape and Growth Marketing: Internationalization tackles local issues ✔️ Flowkey: Professional pianists create and produce in-house arrangements for all abilities ✔️ Popular Songs: Learn to play the songs you know and love (i.e., Piano Man, Swan Lake) ✔️ Benefits: App brands