This week, I spoke with my colleague Ryan Hart about conversational gift planning. Ryan has coined the term “the four gift frames” and walks us through each of them and how they can help us identify bigger, mutually beneficial gifts between our donors and institutions. Ryan explains to us that we don’t need to know the in and outs of complicated gifts to be able to identify them with our donors. Ryan also highlights the critical aspect of collaborating with colleagues- this is a crucial ingredient with the type of work we are talking about.

Ryan Hart is Executive Director of Gift Planning at Columbia University where he oversees strategic university-wide efforts to raise funds for the $5 billion Columbia Commitment Campaign through planned gifts.

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