I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there yet, I’ve got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing. 

It’s not always going to be easy to write your own copy — and you will stare at the blinking cursor a lot — but if you can at least focus on avoiding these mistakes, you’ll be so much better off. 

In this episode, I cover: 

• Features vs. benefits 
• Connecting with your audience
• Defining your tone of voice
• Planning your messages 
• The overthinking trap 
• My favourite trick for great copy 

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop - Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

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