In episode 6 of the Accord Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages is joined by Andrew Montlake, Director of Brand, Marketing & Communications at Coreco and mortgage blogger, for a discussion about how mortgage brokers can use blogging as part of their marketing strategy.

Modern consumers rely on the internet to research information about products before they decide whether or not to buy. Andrew outlines what blogs are before explaining how mortgage brokers can use tools, such as WordPress, to post their content online. Andrew explains how successful bloggers need to be engaging, exciting and genuine. They should let their personality come across in their writing and write as if they are talking directly to someone. Regular blogging can help improve your website’s search rankings, especially if you write topical blogs that address subjects that users are searching for.

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The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.