Keep it Aloha

6. Keoni Payton: Farmers Market Hawai'i, turning his life around, and NFTs.


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Keoni Payton, also known as Painkillers, is a talented artist, surfer, Hawaiian activist, and owner of the very popular Farmers Market Hawai'i clothing brand. After a troubled childhood and eventually getting incarcerated for selling drugs, he turned his life around and took what he once learned from hustling drugs, to selling tees. His lifestyle brand is now one of the most reputable streetwear in the islands with his items reselling online for hundreds up to thousands of dollars. In this episode we talk about his hardships growing up, his non-stop hustle, some of the things going on in our local community, and his next hustle in the world of NFTs. Enjoy the episode!


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Keep it AlohaBy Kamaka Dias

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