What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:

1. Shareholder's expectations around ROI planning

2. Understand your client's business model and sales process as well as they do

3. Center your keyword focus around the client's right-to-own

4. Plan campaign tactics for short-term, mid-term, and long-term value

5. Monthly and quarterly analytics

6. Stay in close communication with your clients about their ever-changing business priorities

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