Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:

1. Have an In-Market Expert at Hand

2. Know Your Market

3. Get the Right Translation Budget for Your Market

4. Don't Just Translate, Localize

5. Brief Your Translators Correctly

6. Find the Right Translator

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