"Selling is icky." I hear this from entrepreneurs all the time. You love helping people, but you hate selling.

I get it. Sales can feel pushy, sleazy, gross. But deep down we all know: sales are the fuel of your business. Without sales, there's no cash flow. Without cash flow, there's no business at all.

So how do you sell your offer authentically when selling makes you want to hide under a rock?

In this episode, I'm sharing my six best tips for making sales feel less icky and more like serving. We're talking about reframing your perspective on what sales actually is, shifting from product-focused to person-focused, giving value before asking for anything in return, and why "show don't sell" might be the best advice I've ever received.

If you're currently struggling with sales and feeling like they’re not moving the way you want, download my free selling checklist at fastforwardamy.com/sellingchecklist. It'll help you figure out if you're focusing on the right things or missing obvious opportunities.

Listen now and stop hating the thing that funds your freedom.

Do you want to make 2026 your richest year ever? Rich in money, energy, health and time? Sign up for my free Get Rich in 2026 Challenge from January 19-22, every morning at 9AM. 4 days of assignments and clear action steps, including replays and summaries! Sign up for free at fastforwardamy.com/getrichin2026.

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