Email marketing plays a huge role in a successful online business strategy. But who’s on your email list in the first place? Are you marketing to subscribers who want to buy your digital products and services, or to people who expect to get them for free? This episode is all about how to grow an email list of buyers even when you start your sales funnel with a lead magnet (freebie).

Highlights:

• What Costco has in common with digital content marketing
• Freebie seekers vs. buyers {hint, you want one and not the other}
• Two options for growing a list of buyers {we’ll focus on one in this episode}
• Your bait will determine your catch
• A smart lead magnet strategy involves five assets:
  1. A taste of your product
  2. A mini sales page
  3. An upsell (a.k.a. tripwire)
  4. An exit offer (optional)
  5. An email follow-up sequence
• How to get help with creating your sales funnel 

Resources mentioned in this episode:
20 Questions to Help Siblings Get Along
PDPM 2.0 Waitlist Sign-up: https://www.theinspiredbusiness.co/waitlist  
Becky’s email: [email protected]

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