The Art of Online Course Creation

#6 Why Pre-Selling Your Course is a Risk You Can't Afford to Take


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In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success?

What You'll Hear in This Episode:

  • The real impact of pre-selling on your course quality and your reputation as a course creator.
  • The hidden costs and pressures that come with selling a course before it's ready.
  • Why this approach could be particularly risky for new course creators who are still building trust with their audience.
  • Alternative paths to launching a course that ensure you deliver true value to your students from the get-go.
  • Key considerations for anyone thinking about pre-selling and how to decide what's best for your business.

Plus, Shannon offers a glimpse into her upcoming program, Your Best Course Experience, a unique opportunity for those who want hands-on support and guidance in creating a standout online course. If you're serious about making an impact, this might just be the answer you've been looking for.

Curious about whether pre-selling is right for you or if there’s a better way to set yourself up for success? Listen in as Shannon shares her honest insights, hard-earned wisdom, and strategies that could save you from common pitfalls.

Subscribe now and make sure you’re ahead of the game when it comes to building and launching a course that truly stands out.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.



This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

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The Art of Online Course CreationBy Shannon Boyer

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