When Oobah Butler was hard-up for cash, he found a gig writing fake reviews for London restaurants he'd never been to. He fell into an abyss of forgeries on TripAdvisor that gave him an idea. What if he invented a fake restaurant, powered by more fake reviews, to fool everyone? The performance art stunt took on a life of its own, and compelled him to have a fake grand opening of "The Shed," London's #1 restaurant on the Internet -- which served microwave meals in Butler's backyard. The ultimate "Emperor Has No Clothes" story propelled Butler to worldwide fame, where he continued to trick the media by hiring actors to portray him in interviews.

Alli and Jen have a long talk with Butler about why the anonymity of the Internet makes people so gullible.

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