How can your business help your client with their specific need? Give the customer enough information on how you can solve their problem, allowing them to engage by asking questions, to provide clarity for them on their specific need.

"So many times, companies are tempted to do things that aren't part of their culture or being something they're not." Don't stray from who you are to try to win customers. Stay true to who you are and your culture.

"What happened to the days where advertising agencies help people grow and make more money?" We get so caught up in how everything looks that we don't focus on growing our business.

Believe it or not, website design is not important as important as what your website says. The key is simplifying what your website says to draw people in to your product or service.

Clarity in your message should be a priority. If your messaging isn't clear you will lose business and opportunity.

In charities, it's easy to get so caught up in what you're doing that donors become unclear on how they're making an impact. By reframing messaging so donors know how they're making a difference in the world.

We don't often invest in clarity, but what we learn about clarity helps transform our businesses and our personal lives and relationships.

The StoryBrand strategy has helped us confidently come in, help clarify your message and help build your business.

"Yoda is the one who knows all things and really should be saving the galaxy. But why is Luke Skywalker the hero?" Yoda is the guide who helps Luke succeed as the hero. Your company should position itself in the same way.

"The purpose of the guide is to help the hero transform into who they're supposed to be so they can win the day." Your company exists to help the customer succeed and win the day!