The front-end of your website should be framed to help your customers. "It's not about your story, even though your story is important once people realize you can help them."

"Customers don't care about you until they know you can solve their problems first." Of course sharing your story is important, but do these other things first.

Does your website pass the grunt test? Within 5 seconds, does it tell them who you are, what you do and how you can help them? If not, spend time figuring out your messaging and placement of messaging.